For salons, estheticians, med spas, and wellness providers, the experience begins before an appointment. Your website, social content, reviews, and booking path should reflect the care and quality people can expect in person.
People choose a salon, spa, or wellness provider on trust, look, and convenience. They judge your photos, reviews, and booking path long before they walk through the door.
Many nearby providers offer similar services. Without a clear look, voice, and specialty, your business looks like every other listing.
If visitors can’t tell which service to choose, what to expect, or how to reach your booking system, they leave before picking a time.
New clients come in once and drift away because nothing reminds them, rewards them, or gives them a reason to come back.
Posting happens between appointments, so your feed goes quiet for weeks and doesn’t reflect the quality of your work.
Showcase your services, team, location, and real work with clear website copy, photography or video, and consistent social content.
Help visitors understand the right service, see the next step, and reach your booking system without confusion.
Use approved email or text follow-up, review requests, and seasonal campaigns to support repeat appointments and referrals.
Every engagement follows our TLC framework: Traffic, Leads, Customers. Here’s how it applies to salons, spas, and wellness providers.
Reach nearby clients through local search, your Google Business Profile, social content, and paid campaigns for a defined service, offer, or opening.
Guide visitors to the right service with a clear menu, team bios, real photos, and a direct path into the booking system you already use.
Bring clients back with rebooking reminders, review requests, package or membership promotions, and seasonal campaigns.
We scope each plan around your services, appointment capacity, and available content.
We choose channels around your audience, available assets, and appointment capacity.
Request a Marketing ProposalDrybar Wheaton’s billboard campaign delivered 22,700 impressions across three boards in a 26-day flight. See how the campaign supported local awareness.
See the CampaignA clear process so you know what’s being built, when it launches, and how it’s performing.
We learn your services, ideal clients, appointment capacity, booking system, and the services or days you most want to fill.
You receive a written plan with priorities, deliverables, and timelines, with management, ad spend, and one-time work listed separately.
We tighten your booking path and content first, then promote once visitors have a clear way to book.
You see how booking activity and campaigns are trending, and we adjust offers, content, and spend based on the results.
Followers and views are useful, but your chairs and treatment rooms are what matter. Reporting focuses on the actions that lead to appointments, with tracking set up wherever your booking platform allows it.
A local content shoot can be scoped separately. Social plans that include reels generally use footage you provide unless the proposal includes filming.
Yes. We can scope a launch campaign with a clear destination and approved creative.
You approve service descriptions, claims, testimonials, and image permissions before publication. Regulated services may need additional review by your team.
In most cases, yes. We link your pages and campaigns to the booking system you already use and set up tracking where the platform allows it.
Yes. Med spa marketing often involves medical claims, provider credentials, and before-and-after images, so your team reviews and approves that content before anything is published.
Yes. We can promote off-peak appointments, limited-time offers, or packages to past clients and nearby audiences, timed around your real availability.
Paid campaigns for a defined offer can produce bookings soon after launch. Local search, reviews, and social growth build steadily over several months. Your proposal sets expectations for each channel.